As Sr. Manager of Advertising and Production I experienced a full re-brand with  Save Mart.  In this role I worked with my team to propel forward a new brand direction within a company and community hesitant for change. This was challenging and rewarding as the reluctant acceptance of the New Fresh Orange logo and new marketing direction was put into motion and successfully executed while still maintaining Save Marts Valley Proud and small town roots reputation. I also took lead on conceptual design for the Grand Opening weekly circular - which was then executed company wide through marketing materials, social and digital.

I am proud to have been apart of the Re-Brand of Lucky to Lucky California bringing a community a new exciting grocery experience.  Art directing photo shoots and leading the creative force behind advertising the new store opening was a rewarding experience that elevated my design skills and pushed me to excel in reaching new target market.

FoodMaxx branding re-fresh was at the beginning of my journey with the Save Mart Companies as a Graphic Specialist, familiarizing teams and managing new branding assets as well as being the first to get to experience executing and implementing the new branding in marketing collaterals.  Later while in my Advertising Manger role I worked with stakeholders to promote new store openings.  In my Sr. Manager role I took lead as conceptual designer for their new weekly circular/ad.